Bravado Living

For the evolving gentlemen

Advertising Terms and Conditions

Posted by Chuck Nelson On June - 24 - 2009

Advertising Terms and Conditions

A. Monthly rate base impressions for a campaign are paid in advance. Receipt of the

advertiser’s initial payment constitutes acceptance of these advertising terms. In any month

when there are more than 5,000 impressions above the rate base, the additional impressions

are invoiced at the end of each month. If impressions fall below the rate base in any month, the

shortfall is refunded to the advertiser.

B. An advertising contract cannot be invalidated by wrong insertions or omissions. In the event

publication is interrupted for any reason, or if advertising to be published is omitted, the

Publisher shall not be held liable for failure to publish advertising.

C. The Publisher is not responsible for failures of the advertiser’s web server that hosts

advertisements and no credit will be given for any periods when an advertisement may not be

available from the host server. Advertiser-provided creatives must be available three days prior

to the campaign’s start date.

D. The Publisher reserves the right to edit or reject any advertisement, including that which, in

its sole opinion, is not in the best interest of its readers or public decency.

E. The Publisher reserves the right to insert above any advertisement the word “advertisement”

one or more times if the advertisement could be construed by the reader as news or editorial

content. “Advertisement” will not be set in the typeface used in editorial columns.

F. The Publisher’s liability for any error shall not exceed the cost of space occupied by the error

and under no circumstances shall the Publisher be liable for any consequential damages.

Claims for allowances for errors must be made within ten (10) days of the beginning of a

campaign.

G. Advertiser agrees to assume sole responsibility for statements contained in their

advertisements and to protect and hold harmless the Publisher against any and all liability, loss

or expenses including attorney’s fees arising out of claims for libel, unfair trade practices, unfair

competition, infringement of trademarks, names of patents, copyrights and proprietary rights,

and all violations of the right of privacy resulting from the publication by the Publisher of the

advertiser’s copy.

-Courtesy of A Suitable Wardrobe

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