
With his uncanny ability to make mortal women appear like Greek Goddesses, Helmut Newton, was once the world’s most famous photographer. His ability to transform pictures into art, use common images to instill emotion, and his phenomenal marketing have all helped him reach international stardom before his death in 2004.
Creator of several photography books, SUMO, was one of his most famous endeavors. Named after the physical presence of the book, it was a gigantic piece weighing in at a healthy 77 pounds, you can’t blame Helmut for not trying to warn you.
Originally, limited to 10,000 copies, SUMO’s first copy holds the world record for the most expensive book published in the 20th century at $430,000. The rest of the series sold out immediately after at a list price of $15,000 and skyrocketed in price due to it’s rarity.
Well now, nearly a decade later, SUMO, is being re-printed for the masses. You get the same book, the same pictures, the same nudes which adorn thousands of millionaires and art-collectors’ living rooms across the world for $100 (More than 99% off the original price). Granted, the book is slightly smaller and lighter (thank heavens) than the behemoth of lore, you are essentially getting the same piece of art coveted the world over. It even comes with a special stand to showcase the art without having to wrestle with the bear of the book.
It’ll finally bring some class into your bachelor pad. Just lose that beer pong table. It’s not helping the cause.
BUY IT Helmut Newton’s Sumo $100
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